Japan is home to a wide variety of beers that are well known for their balance, quality, and smooth taste. Whether you’re visiting Japan for the first time or a returning fan of Japanese cuisine, don’t miss out on trying these top-rated beers during your stay.
Here are six of the best Japanese beers you can easily find while traveling across the country.
1. Asahi Super Dry
Asahi Super Dry is Japan’s most iconic and globally recognized beer. Known for its crisp, dry, and refreshing finish, this beer pairs perfectly with a wide range of Japanese dishes such as sushi, tempura, yakitori, and even spicy food.
Where to buy:
Available everywhere — convenience stores (7-Eleven, Lawson, FamilyMart), supermarkets, hotel minibars, vending machines, and airport duty-free shops.
2. Sapporo Premium (Black Label)
Sapporo Black Label is produced by Japan’s oldest beer brand, Sapporo Brewery. With a smooth balance of malt richness and hop bitterness, it offers a classic and easy-drinking flavor. It goes particularly well with rich foods like ramen or grilled meat.
Where to buy:
Convenience stores, supermarkets, vending machines, hotels, and airports nationwide.
3. Kirin Ichiban
Kirin Ichiban is brewed using the “first press” method, where only the first batch of wort is used. This gives the beer a mellow and refined flavor with low bitterness — a great choice for those new to beer or those who prefer a smoother taste. Great with traditional Japanese meals.
Where to buy:
Widely available in convenience stores, supermarkets, vending machines, hotels, and train station kiosks.
4. Yebisu Beer
Yebisu is a premium lager made with 100% malt and long-term aging, offering a rich, full-bodied taste and elegant aroma. It’s a top choice for those who want a high-end beer experience — perfect for pairing with grilled meats, steaks, or enjoying slowly in a quiet setting.
Where to buy:
Convenience stores, supermarkets, vending machines, hotels — widely distributed across Japan despite its premium positioning.
5. Yona Yona Ale
Craft beer lovers will enjoy Yona Yona Ale, a fruity American-style pale ale brewed by Yo-Ho Brewing in Nagano. It features citrus aroma, moderate bitterness, and a slightly sweet malt base. Let it sit a few minutes after chilling for the best aroma.
Where to buy:
Available at Lawson and Natural Lawson convenience stores, as well as large supermarkets like AEON, Seijo Ishii, and Don Quijote.
6. Sapporo Classic
This one’s for travelers heading to Hokkaido — Sapporo Classic is a regional, Hokkaido-only beer made with 100% malt and brewed without heat treatment for a smooth and flavorful finish. It pairs beautifully with Hokkaido cuisine like seafood and lamb.
Where to buy:
Only sold in Hokkaido — found at convenience stores, supermarkets, souvenir shops, airports, and local roadside stations (Michi-no-Eki).
Summary – Your Beer Checklist for Japan
| Beer | Flavor Profile | Where to Buy |
|---|---|---|
| Asahi Super Dry | Crisp, dry, refreshing | Available nationwide |
| Sapporo Premium | Balanced, smooth | Available nationwide |
| Kirin Ichiban | Mellow, easy to drink | Available nationwide |
| Yebisu | Premium, rich, full-bodied | Available nationwide |
| Yona Yona Ale | Fruity, aromatic craft ale | Lawson & large supermarkets |
| Sapporo Classic | Hokkaido-only, malty | Only in Hokkaido |
Whether you’re dining out, relaxing in your hotel, or browsing a convenience store, keep an eye out for these best Japanese beers. They’re not just drinks — they’re part of Japan’s rich food and culture experience.
Kanpai (cheers)! 🍻
